PathWay Online Learning Portal
Web • iOS • Android • Responsive • iUser Interface • Illustration • Onboarding
Project Goal
The main purpose of the app is to create a playful, easy and accessible mobile (followed by desktop ver) learning experience for everyone.
The app ensures a variety of courses and learning workshops, tailored to the user's needs and personal goals. The main purpose was to create a complete, diverse and comprehensive curriculum that will enrich the user with a new toolbox and a handful of new professional skills.
The whole process starts with a quick and easy registration. The app also keeps track of the users personal development and learning rate as they progress..
User Segmentation
It was a mix of technographic segmentation - based on preferred technologies, software, and mobile devices, and demographic segmentation – based on gender, age, occupation, marital status, income, etc.
We also had to study the psychographic aspect, based on personal attitudes, values, interests, and personality traits.
When you are striving towards an optimal match - it requires a careful examination of all aspects, and accurate characteristics.
My Contribution
This experimental project was handed down to me when it was already in process.
I started by going through the wire frames carefully, making sure the general flow is compatible with the Road Map.
Afterwards I created a flow chart to understand the entire user journey and cover all the end cases.
As soon as I had a solid and comprehensive platform, I started to "dress up" the wires with the final UI.
The main goal was to create a fun, super friendly and approachable app, that will give the user a healthy appetite to sign in (and do some studies.)
Main Challenges
There were quite a few challenges along the way.
The registration process was quite complex, and the biggest challenge of all was the issue of filtering the content. Given the fact that the app offers over 80 courses, while the content of some of them might be overlapping or even equivalent, it is no an easy task.
Finding a perfect match is never easy.
Especially in cases where the user has chosen contrast interests, such as design and mathematics. Or for that matter when the budget he set was too low to offer him the studies that suit his preferences.
All of these required countless cross-references of information and repeated usability tests, to make sure that the choice offered to the user was truly the optimal for him.
